Needing to rack your brains in order to come up with the right methodologies that can help you choose the best layouts? Here is the main point that you need to keep in mind as you must track your customer preferences.
Remember, Customer Is The Top Priority
The site that you have relies heavily on your end customers. If you fail to impress the target users, there is nothing much that you can reap from your business. So, instead of fussing and spending long hours over the different seo techniques and strategies; make it a point to study the preference list of your target base.
You should have an idea of the type of navigation that customers would like, the font style that is in vogue, the themes that are trending, and the popularity of apps and so on. All these details have to be efficiently extracted and then mingle it to make a concise report on what your target customers are likely to demand.
This report can come in very handy because once you have a snapshot of what they have in mind; you can deliver the task with perfection. However, if you randomly design the site with no emphasis on audience needs and demands, even the most efficiently and creatively designed website may fail to impress.
Search The Market Thoroughly
You should try to find the leading agency in the same field as yours. One of the best ways of ascertaining the user preferences is by visiting the top sites that enjoy immense popularity. You must personally visit the site of your topmost competitors. Visiting does not mean that you idly surf through the pages. You should actually observe the different details minutely and make notes like the points that have contributed in bettering the traffic and making the site popular.
You should keep an eye out for points like the graphics that are used, the special effects used, if any, the videos that are embedded, the speed of the site, the color combination, the amount of user interaction that is permitted. All these statistics should be carefully noted down as it would give you a head start on the details of what can make the web page popular.
Tracing The Patterns
When you visit a few rival sites that are doing a splendid business, you would be able to trace a few common points. Pay special emphasis on these points and mark them with an asterisk in your check list. These are the top preferences that must be implemented. You can always have your own style as you can rev it up the way you want but at the end make sure that you are not ignoring these top rated points.
When you implement the above steps, the changes shall be there for you to see. The designs and layouts are bound to be popular and your target users would be impressed with the work as traffic would peak.